Beware Of What Techniques Your SEO Company In Coventry Uses

Does your seo company coventry use a white hat or black hat technique to improve your rank in search engines? White hat techniques follow the guidelines of the search engine and optimize the website to match the keywords used by the users without tricking the algorithm used by the search engines to rank the websites. Black hat technique tricks the algorithm and use ways that are disapproved by the search engine leading to banning of the website.